Wander Well Acupuncture - Full Brand and Website Redesign
For Wander Well Acupuncture, I created a new website, logo design, and brand assets. I also designed new business cards to match the brand once the project was complete. Wander Well Acupuncture is a unique acupuncture practice specializing in fertility acupuncture and women’s health in Lexington, Massachusetts. Heather, the owner, takes a holistic approach and has a calming and empathetic presence when she treats patients. This was the thing missing from the website experience and branding for Wander Well. For the logo, I created a shape showing a path (shaped like ‘W’) beginning with two sets of footprints to show how Heather walks with her patients through many phases of life. The path stretches over two hills and is topped by a golden moon, which is a nod to the 28-day cycle of the moon, as well as a woman’s cycle.
Besides softening the branding, there were technical problems that we wanted to address with the new website design. One was that new patients were unsure which appointment types to book. Another was that people were calling with questions that should already have been answered on the site. The third issue was simply that the site was hard for Heather to update on her own. All three of these issues were solved!
Business Card Redesign for Wander Well Acupuncture, Lexington, MA
These business cards were redesigned to include a QR code to Wander Well’s new website, to be cohesive with their new brand, and to encourage booking straight from the card.
