A Glimpse at my Process: ShutterBloom Photography Logo Design
Logos provide such an opportunity to speak to your audience about what you have to offer. Especially for local small businesses, your logo will be in many physical spaces in your area, with potential clients seeing it on T-shirts, signs, business cards, etc. You may also be in local Facebook groups, where posting your logo may catch someone’s eye while they mindlessly scroll, planting a seed in their mind. Many customers will see your logo before they hear your company’s name, walk in the door, or have a conversation about your services. It truly is a first impression, and we want to make sure you make a good one!
I designed the ShutterBloom Photography logo for a completely new business. They haven’t launched yet, but having a logo will make starting their business infinitely easier and I am excited to see them take off. As a designer, my job isn’t just designing a logo, but helping small businesses visualize what success looks like to them, and creating visuals that will get them there.
The first step of my design process is getting to know their business, so I asked them the questions below. I am sharing their answers as well.
What does your company do? Takes outdoor pictures for sale
What does it offer to make the lives of others better? Bringing joy to people. Offering legacy photos for future generations
What are a few adjectives that you want to describe your company/brand? Professionalism, Innovative, Versatile, Passionate, Bold
Are there any specific colors that you want your brand/logo to include? White, Black, Grey, Yellow, Blue
What does your business being thriving and successful look like to you? The success of the business would be allowing traveling and experiencing more places, allowing us to step out of our usual boundaries.
I took these answers and created a mood board. Above, from left to right, you can see a bit of my process, from mood board (far left), to finding a bit of inspiration, beginning to form a logo, and to the final draft of the logo (far right).
My biggest priorities through the design process are as follows:
Is my design in alignment with what my client stated that they wanted?
Could I clearly explain why I am making certain design choices to my client if they were to ask?
Here is a summary of why I chose the elements for this logo.
My client loved this logo and felt it was both creative and descriptive of their business. I am excited to see how they use this for their marketing and truly thankful for the opportunity to design this.
Having an eye-catching logo and consistent visual presence are crucial to marketing your business. Get in touch with me to learn how to turn your brand into a strategic asset that will help you reach more clients!
