Signs your website needs a redesign

As we approach the new year, many small business owners are taking on new projects or trying to reach more clients for 2026. Websites are one of those projects, but many small business owners don’t know if they need a redesign or an audit. A good website is a crucial sales tool and can heavily convert clients, but a bad website can literally prevent potential customers from booking your services. So here’s a quick check-in to tell if your site needs work:

• Are you embarrassed to send people your website? If you hesitate to send your link to people, get in touch! Let’s make your website something you are proud of!

• Do the aesthetics of your website match your brand material (Social media, business cards, signage, etc.)?

• Are you positive that your forms and buttons all work correctly?

• Do you have SEO and accessibility best practices implemented? Implementing action-based keywords will help AI searches find you as well!

• Do you often get leads/contacts from your website?

• If you were a customer, would you be able to find information and get in touch all in 3 clicks? Does your website make it easy to know what you do and book your services? This can be fixed by changing the navigation and is actually very quick!

• Does your website work and load quickly on a phone or mobile device? This is extremely important for SEO and will help your business be found more quickly.

• Does your website load quickly and have a clear user-flow?

If you answered “No” to any of the above, get in touch with me! Some of these are easy fixes, requiring a simple audit, while some of these are more lengthy projects requiring a full redesign. But either way, let’s diagnose the issue so that your website can start working as your small business’ sales tool!